Thirty problems from real projects and how to work through them with JMX. Every article answers a question somebody actually asks, names the steps through the application one by one, and says at the end where the tool stops.
The text is in the browser, not in the source. How to separate the ranking problem from the GEO problem with JMX: the GEO tab, the Rendering tab, the counter-check.
Tracking down images without an alt attribute and files that are too heavy with JMX: the seven image rules, the right tab for each step, and the limits of the check.
A list of findings says what is wrong. The client asks what to start with and what it costs. How to turn a crawl into a document that answers that question.